John is an “introverted” Advertising Creative with a background in Marketing and Copywriting. His unique perspective on the beverage industry led him to creating Gradient – a ready-to-drink vodka and soda that has 6 different alcohol levels in each box that range from 8% to 2%. Their entire business is based on the unique concept of modern moderation – a term they created to talk about how drinking less and less through the night can help you keep your night “bright”.
It’s great to connect with people like John who are innovating within the beverage industry. I hope that you enjoy our conversation.
Let’s Meet For A Beer: Website